How to Sign Up for Amazon Brand Registry

Updated 2/18/2020

As of September 2019, Enhanced Brand Content was combined with Vendor Central’s A+ Content, and both are now known as A+ Content. It is available to vendors as well as sellers with Brand Registry.

Any Amazon seller with a brand that has a registered trademark should take advantage of Amazon’s Brand Registry. Brand Registry offers you the opportunity to stand out among your competitors using unique detail pages with additional images and rich content.

1 – Click here and sign into your account to start the Brand Registry process.

2 – Fill out the form with the requested information about you and your business. Click “Create Account.”

Brand registry

3 – Add in any other information required by Amazon. Note that in order to enroll, you will need:

  • An active registered trademark for your brand that appears on your products or packaging.
  • The ability to verify yourself as the rights owner or the authorized agent for the trademark.
  • An Amazon account. You can use an existing Amazon account (credentials associated with Vendor or Seller Central) or create a new one for free.

4 – Amazon will need to verify that your brand is trademarked. It will send a code to the contact (often the filing attorney or company) for the registered trademark as named by the trademark office. Contact them and request the code once they receive it.

5 – Once you have the verification code, log in to your Seller Central account. In the search bar, search for “Case Log,” and click on the Case Log tool. Enter the Case ID number from the original email and click Go.

6 – Click on “View or Respond” for the correct case. Select “Reply” and add the verification code, then click “Send.”

7 – Now you wait. It can take anywhere between 2 days to 2 weeks for Amazon to approve Brand Registry. Once you’re approved, you can get started on Brand Registry benefits like Enhanced Brand Content.


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