1 – Sign into your Google Ads account.
2 – Click the new campaign button.
3 – Select Sales as your goal. When you select the correct merchant center account, you’ll be able to choose the smart campaign option.
4 – Name your campaign, give it a budget, and modify a couple of other minor settings.
5 – You’ll need to create an ad with some text and an image. You have a short headline with 25 characters of text, a long headline with 90 characters, a description line with 90 characters, and the image needs to be at least 600 x 314 pixels with a ratio of 1.91:1. This allows the ad to display in various placements on the internet as explained earlier.
6 – If you’re unsure whether or not a smart campaign fits into your marketing objectives or current campaign(s) structure, contact us or leave a comment.