Learn eCommerce: Data Feed Management

What is Concatenation & How Does It Work?

Simply defined, concatenation is the act of linking things together. In Microsoft Excel, the concatenation function is one of many text functions, which allows users to combine data distributed over multiple columns. Utilizing data concatenation in Microsoft Excel can provide marketing users with a fast, simple way to create bulk

Introduction to Google Merchant Center & Product Disapprovals

“Disapprovals not only keep an individual product from showing, but they can also trigger an account wide warning or even an account disapproval. All of this adds up to lost reach and lost revenue.”

Data Feed Optimization: Creating Custom Labels

Whether you’re a merchant categorizing your inventory, a marketer breaking out custom labels in Google AdWords, or just simply naming folders on your company server – it is crucial to have a standardized naming convention. Organized and well thought out naming conventions streamline business process, makes the application intuitive, and allows future changes to be manageable for other users.

Google GTIN Attributes Explained – Merchant Center Product Feeds

When you are working with your product feed for your Google Merchant Center, you will undoubtedly come across the need for a GTIN, as it is one of the three unique product identifier attributes that match your products to a user’s search. Below is the Google GTIN Attribute values explained.